Video content for growth, and to further your mission.
Get the strategic insight and technical know-how you need to develop a video content for growth strategy.
Focus
Audience growth, engagement, accessibility, SEO.
Clients
All managed clients.
Video content supercharges your initiatives.
I’ll be honest—I don’t like video. I don’t like that every tutorial and article seems to be a video, these days, and I can’t simply scan them for the information I want—I need to listen to the entire slow-talking production. There’s no replacing an excellent, in-depth written resource I can digest at my own pace.
But for your organization and your goals, my opinion matters far less than the opinion of Facebook and Google, who put a premium on video content on their platforms that can supercharge your impact.
I’ll give you an SEO guru’s big secret for free—large organizations have YouTube channels not because they expect to get a lot of subscribers on YouTube, but because connecting YouTube content to your blogs and website content can deliver a huge search engine optimization boost on Google. And Facebook is far more likely to spread your message to your followers and others if it’s in the form of a video.
You don’t need to be a hollywood producer.
The thing is—full-fledged video production is expensive! But you don’t need to release the next blockbuster film to create professional videos that augment your current resources, improve accessibility, and expand your reach. Smartphone footage is often used to make hugely impactful and meaningful commercials, these days. And even simpler pictorial explainer or tutorial videos can significantly impact your goals.
We can help you make it happen—with the strategic insight and technical know-how you need to develop a video strategy, large or small.