- Strategic initiative. Researched and transformed conference content into a white paper document driving mission-focused discussion. - HPN
- Awareness & outreach - detailed testimonials and professional perspectives for prospective students. - ACVP
- Mission-focused newsletter. Developed a regular SEO and engaging content campaign that supports and augments client's mission. - ACE
- Researched and developed engaging, topical content promoting theme of client's upcoming conference, generating interest, engagement and new attendees. - HPN
- Analyzed survey data and created a report with descriptive data visualizations as a popular member-benefit. ACVP
Mission-focused, strategic content initiatives.
We’re deeply experienced at developing and maintaining strategic content initiatives designed to meet specific goals.
Focus
Strategic initiatives, mission facilitation, research, advocacy, SEO, engagement, consistency.
Clients
All managed clients.
We’re mission-focused, strategic content experts.
At GPS we know what it means to do mission-driven work, and what it takes to communicate your mission effectively. We know that depending on the audience, the style and content must necessarily adjust. There is no cookie-cutter copywriting for nonprofits. The white papers we’ve written on behalf of nonprofit clients called to testify at state and federal regulatory hearings, for example, wouldn’t have been effective if they were written in the same community-building, engagement-driven tone as the print publications and blogs we put together for professional societies.
When we provide writing, copy-editing, or publication-focused work for nonprofit clients, we ensure that your mission grounds our work, and is positively impacted by our work. Period.
We believe that for the words to hit the page or the screen, they have to do something for your organization. They can’t just be a reminder of what people already know. They have to find a new audience, make a new point, build a stronger community, enhance your reputation, provide a valuable resource. They have to move your organization forward towards the accomplishment of your mission.
We do this by investing ourselves in your mission, doing the necessary research to “get smart,” and keeping a constant eye on the greater world in which your organization exists. Because of our experience working with multiple organizations across the nonprofit spectrum, our perspective and worldview is broad, allowing us to contextualize your organization’s efforts in the larger framework of nonprofit and for-profit industry trends.
In short, we can paint a realistic picture while underscoring what makes your organization unique.
What we offer.
Our experience and continuous learning continues to remind us—content is king. Serving as a quality, trusted resource is more important than ever, to help individuals cut through all the noise. Search engine optimization is crucially important for organizations of all sizes. And regular, meaningful messaging is hugely impactful for engagement and for meeting your goals.
And frankly, your organization already has the expertise, knowledge and experience you need to develop incredible content that grows your organization. You just need to know how to package it.
That’s where we come in—we can offer strategic proposals in different price ranges designed to facilitate your organization’s goals—whether that’s one particular initiative or a broad spectrum. Whether your looking to build an audience on a new social media channel, increase attendance at a conference, launch a new strategic initiative, engage members, volunteers or donors more consistently, generate new streams of revenue, or, if you could simply benefit from a second opinion—we’re here to help. We can tailor our services to meet your needs, however large or small.
