Our expertise: We do more with less.
- Full-Service Management
- We’re a full-service management firm with all the specialized skills your organization needs to run smoothly—from in-house legal counsel and accounting to web-design—that can provide your organization a lot more support for a lot less investment. Our CEO & President brings over thirty years experience in association management to the table and has worked as an executive with over fifty national and international associations and societies, with an outstanding resume for stabilizing organizations’ financials and setting organizations on a path for growth.
- Education, Outreach and Conference Expertise
- Our Vice President of Education is focused on impact through education—thanks to his expertise, we have an excellent track record of getting abstracts accepted for presentations at national and international conferences, getting our organizations and their missions in front of new audiences, as well as organizing truly engaging conferences for existing audiences, whether in-person or virtual. We’ve won conference awards for our presentations, and feedback on our virtual conferences indicates we’re at the cutting edge of engaging virtual audiences.
- Content Marketing, SEO & Social Media
- Our Vice President of Communications brings a depth of knowledge in web design, search engine optimization, social media and even video production, in addition to a breadth of subject matter expertise, which means we’re experts at creating goal-driven content your audience will want to share. Content is still king, and still the most efficient and impactful way to leverage your expertise and assets to grow your audience and your organization—we’ll show you how.
- Strategic Planning and Consulting
- Need holistic advice on next steps for your organization? We can help, there, too. We’ve done the research and experimentation so you don’t have to—we can help guide your internal strategic planning efforts or even provide an outside consultation with proven and cutting edge strategies, covering all domains of the wide-ranging expertise of our leadership team.
The first step is to get to know us.
Content & Social Media Achievements
E.A.T. Foundation Instragram
https://www.instagram.com/thetablebeckons/
We identified Instagram as a social media priority for the charitable E.A.T. Foundation as it was a perfect fit for their demographics—not only in the people they wanted to reach for their foodie event fundraisers, but also to establish connections with chef volunteers and provide them opportunities for recognition on their preferred platform. In a concentrated, six-month consistency effort, we grew the organization’s following from approximately 30 followers to 690 followers and average engagements on posts from 10 to 60. Perhaps most importantly, we received in-person feedback at E.A.T. fundraising events that individuals had heard about the work of the E.A.T. Foundation through Instagram, indicating that our strategy was connecting with our intended audience in a meaningful way.
Accreditation for Cardiovascular Excellence News Brief / Blog
When we took over management of Accreditation for Cardiovascular Excellence, the organization had the common pitfall of having invested a significant amount in a customized website solution for their accreditation processes that was unfortunately already quite out of date in terms of search engine optimization (SEO). We knew that organic search should be a priority for the organization—especially in reaching administrators and doctors with a specific interest in cardiology quality standards and metrics—but we were essentially starting from zero, as the organization did not appear on the first page of Google results for “cardiology accreditation” and received virtually no organic traffic from search engines.
We saw the opportunity to establish a blog as a natural extension of the fundamental mission of the organization—to spread best practices and improve quality by sharing the latest developments in cardiovascular science. With a concerted effort in creating great, valuable and timely content with targeted SEO, our “Quality Matters” blog initiative improved the main website’s search engine rankings and now forms the basis for a revamped ACE website that is under construction. Organic traffic is now a primary driver of traffic to cvqualitymatters.org and cvexcel.org, and was a driver in doubling ACE’s revenue stream over the past three years.
Alliance of Cardiovascular Professionals’ Facebook & Blog
https://www.facebook.com/alliancecvpros
https://www.acp-online.org/blog/
ACVP’s blog and Facebook presence is a great example of our philosophy of creating content that members’ want to share. Our editorial calendar for ACVP has a wide breadth of focus—spanning from news and developments outside the organization but relevant to our members, news or promotions for ACVP member services, calls to action from ACVP advocacy efforts, and also ACVP member recognition.
But we are able to balance a wide focus and all of the competing priorities of the organization by focusing on what’s engaging and shareable for our audience. Our social management has steadily grown the ACVP’s Facebook following from less than 100 likes to its current 700 likes and 728 followers. Our posts regularly achieve reach of over 1,000—beyond our likes count—due to shares from our network. The Facebook page often posts content directly from ACVP’s blog – which has also been a platform for member engagement, recognition and discussion that is achieving organizational goals in terms of both organic and referral traffic. We were agile and responsive to the opportunities and challenges of COVID-19, successfully capturing increased virtual engagement with a 12.36% year-over-year increase in unique web users during the first six months of 2020.
